什么是瑞士电信

瑞士电信（Swisscom）又名瑞士电讯，是瑞士领先的电信供应商，拥有540万手机用户，约540万固定线路，其中包括170万宽带连接。在瑞士电信市场开放之处，瑞士电信已经在全国范围形成了垄断，就如同中国电信一般。

根据形势的发展以及企业本身的需求，联邦政府最后决定分离邮政和电讯公司。1998年1月1日，瑞士邮政和电讯公司分离成瑞士邮政（Swiss Post）和瑞士电讯（Telecom，现已更名为Swisscom）两个独立的企业。

瑞士电讯的改革

瑞士电讯公司已于1998年10月5日在瑞士和纽约股市上发行了名为“蓝股”的公司股票，为股份公司的确立迈出了坚实了的一步。虽然它的改革还处于过渡阶段，但已经带来了瑞士本国邮政和电讯市场的新气象。

改革后的瑞士电讯公司是一个具有特殊法律地位的股份公司。公司“蓝股”上市后，政府占了其中65.4％的股份。它仍属于公共企业（即国有企业的一种形式），但部分可实现非国有化、甚至私有化。相应地，政府只要求其完成所规定的社会服务义务，其它业务由其自主安排。而且政府希冀其完成的任务都是纲领性的，没有具体的细化和量化。只有当政府认为其未达到预定目标时，才会通过对其执行委员会人员的更换，对其业务施加影响。

改革的另一重点是公司财会体系。过去瑞士邮政和电讯公司内部采用的是政府模式的财会体系和制度，与普通企业相比缺乏透明度。自1997年开始，分离开的两家企业都实施了国际财务标准（ITS），这一方面提高了自身服务标准、企业情况的透明度，有利于吸引顾客，一方面也有利于企业在国际竞争中正确客观地与同类企业比较。此外，企业的财务预算不再编入政府财政预算，经营的自主权进一步提高。

瑞士电讯公司公司还采取了一系列有效措施来精减人员和降低企业成本。随着企业经营机制的转换，效益提高，实力增强，瑞士电讯股份公司98年上半年收入增长5.1％，达51亿瑞郎；在立足本国市场的同时，企业开始加入国际竞争的行列，瑞士电讯股份公司参股多家欧洲电讯企业，并与其共同抢占欧洲电讯市场。

Organization

Swisscom Switzerland

Swisscom (Switzerland) Ltd underwent a reorganization on 1 January 2008. The Group companies Fixnet, Mobile and Solutions were dissolved and replaced by the Residential Customers, Small and Medium-Sized Enterprises and Corporate Business Divisions. The IT platforms and the fixed-network and mobile communications infrastructures of the former Group companies were merged into the “Network & IT” Division.

Residential Customers

The Residential Customers Division is the contact partner for mobile and fixed-line customers, provides Switzerland with broadband Internet access (DSL) and offers digital television (IPTV) with its Bluewin TV service. With www.bluewin.ch it also operates Switzerland’s most-visited Internet site.

Small and Medium-Sized Enterprises

The Small and Medium-Sized Enterprises Division provides a full range of products and services from fixed-line and mobile communications, to Internet and data services, to maintenance and operation of IT infrastructures.

Corporate Business

The Corporate Business Division supports customers with the planning, implementation and operation of their IT and communications infrastructure.

Network & IT

Swisscom Network & IT builds, operates and maintains Swisscom's nationwide fixed-line and mobile communications infrastructure. The division is also responsible for the corresponding IT platforms and is in charge of migrating the networks to an integrated IT and IP-based platform (All-IP).

Swisscom IT Services

Swisscom IT Services is one of Switzerland’s leading IT service providers. Eros Fregonas is its current CEO. Swisscom IT Services' key customers include the Swiss Federal Railways (SBB), Ascom, Swiss and the Securitas Group. In 2005 Swisscom IT Services acquired Comit AG, an IT company specialising in the financial services sector. Comit continues to be run as an independent brand.

FASTWEB

In the first half of 2007, Swisscom acquired a majority holding in the Italian company FASTWEB. During the offer period, which ran from 10 April to 15 May 2007, Swisscom succeeded in acquiring 80.7% of FASTWEB's share capital, which, when added to Swisscom's existing stake, meant that Swisscom owned 82.4% of FASTWEB shares by the cut-off date of 22 May. The total transaction amounts to EUR 4.2 billion or CHF 6.9 billion.

Swisscom Participations

The participations portfolio covers the five business fields of "broadcasting" through Swisscom Broadcast, "network construction and maintenance" through Cablex, "Building management and business travel (incl. vehicle fleet management)" through Swisscom Real Estate Ltd, "Billing and collection" through Billag, Alphapay and Medipa Abrechnungskasse, and "Mobile Solutions" through Minick Holding and Sicap.

History

The former state-owned PTT (Post, Telegraph, Telephone, founded 1852) was privatised in stages from 1988 onwards and became a public limited company with special legal status in October 1998. The Swiss Confederation currently holds 52.00% of the share capital. The Telecommunications Companies Act limits outside participation to 49.9% of the share capital.

In its 5 April 2006 message, the Federal Council proposed to Parliament that Swisscom should be completely privatised and that the Swiss Confederation should sell its shares in stages . On 10 May 2006, the National Council declined to support the proposal. On 20 May 2006 the Advisory Committee of the Council of States advised the Council of States to endorse the proposal – but only so that it could be referred back to the Federal Council for revision.

Swisscom announced its new visual identity on 14 December 2007. The previous sub-brands of Swisscom Fixnet, Swisscom Mobile and Swisscom Solutions ceased to exist on 1 January 2008. Part of the new identity includes a redesigned logo with a moving picture element – an innovation for Switzerland and the industry.