“在金融领域如此动荡的时代，强有力的品牌比以往任何时候都更加重要。《银行家》的全球品牌500强排行榜为世界顶级品牌做了排名。” Brian Caplen报道。
金融危机的一个副作用是，它唤醒了银行们对品牌的重视。以前，许多银行认为他们的品牌代表了传统价值如信用和稳定性，并且没必要花精力去提高它。顾客们会很乐意将钱存到银行，因为他们十分明白那里绝对安全，所以晚上可以放心睡大觉。
现在世界突然变了，事实是，即便是长期屹立不倒的品牌银行也经历了困境，使得储户的信心受到动摇。这产生了一种颠覆，即在传统强势品牌需要一些重组的时候，银行业领域足够开放，让用户有理由去尝试之前从未考虑过的银行，去尝试新的品牌。
但是说到品牌，所有方面必须得到整合，包括产品、服务、技术、员工，以及强势和稳定性，才能发挥最大的作用。
《银行家》的世界品牌500强向我们展示了在上述各方面都非常出色的品牌，比如汇丰和桑坦德，都保持和提升了在排行榜中的排名。汇丰保持了第一名，桑坦德从第四名前进到第三名的过程中，品牌价值翻了一番。
尽管有来自各方面的批评，高盛也极大的提升了自己的排名，从第17名跃升到第7名，这表明顾客心中的品牌形象和某些媒体宣传的有相当大的不同。在业内（投资银行），高盛仍然是值得效仿的品牌。
另一个持久的趋势是新兴市场品牌在逐渐壮大。巴西的Bradesco已经从第12名上升到第9名，Banco do Brasil从36上升到26，印度国家银行跃升了34位排名到第36名。大型中国银行像中国工商银行、中国建设银行和中国银行排名方面都略有落后，但是在品牌价值上都有提升。
桑坦德的霸主地位来源于2005年采取的一项决策，该决策致力于争取一个全球品牌，尽管在特定国家中的转换依赖当地环境。 María Sánchez del Corral是集团全球品牌市场的负责人，他说：“业已证实，唯一品牌的战略在实力和偿付能力方面壮大了我们的声誉，它为我们吸引了更多的客户，提高了客户忠诚度，也使得招募和留住高素质人才更加容易。一个统一的品牌会产生巨大的协同力，在广告和赞助方面也节省了很多开支。”桑坦德选择对第一方程式赛车赞助，因为该体育赛事能传达跨国界的理念，并展现公司鼓舞人心的个性。
1月份santander在英国由Abbey向santander的转型，就是环境如何使品牌腾飞的例子。“改变品牌向来是我们的目标，但是经济危机中我们表现出的坚挺，才给了我们前进所需的信用度。”桑坦德驻英国的品牌执行官，Keith Moor说道。
汇丰从1998年开始就实行单一品牌战略，但至今它的logo仍然十分混乱，简直是“混乱的设计”，汇丰市场总监Tracy Britton这样形容道。
"We decided to organise our offerings around propositions relating to five basic consumer segments," she says. "As a global brand, you evolve, you don't take sharp turns," she adds, explaining how the famous advertising campaign displaying its international knowledge will move on to the next stage.
In a way, the development of the Facebook-using, internet-savvy global consumer is playing to the strengths of banks such as Santander and HSBC and helping to keep them at the top of the ranking. But staying at the front is always a challenge and is the result of considerable branding forethought that permeates each institution.
METHODOLOGY
The methodology employed by Brand Finance in this Top 500 Banking Brands listing uses a discounted cash flow (DCF) technique to discount estimated future royalties at an appropriate discount rate, to arrive at a net present value (NPV) of the trademark and associated intellectual property: the brand value.
The steps in this process are to:
1. Obtain brand-specific financial and revenue data. The revenue was then segmented into the following revenue streams: retail banking, commercial banking, wholesale/investment banking, insurance asset management and credit cards.
2. Model the market to identify market demand and the position of individual banks in the context of all other market competitors.
Three forecast periods were used:
- Estimated financial results for 2009 using Institutional Brokers Estimate System (IBES) consensus forecast.
- A five-year forecast period (2010 to 2014) based on three sources: IBES, historic growth and gross domestic product (GDP) growth.
- Perpetuity growth based on a combination of growth expectations (GDP and IBES).
3. Establish the royalty rate for each bank.
This is done by:
- Calculating brand strength - on a scale of zero to 100 - according to a number of attributes such as asset strength, emotional connection, market share and profitability among others.
- Determining the royalty rate for each of the revenue streams mentioned in step one.
- Calculating future royalty income stream.
4. Calculate the discount rate specific to each bank, taking account of its size, geographical presence, reputation, gearing and brand rating.
5. Discount future royalty stream (explicit forecast and perpetuity periods) to a net present value - ie. the brand value.
Royalty relief approach
Brand Finance uses a 'relief from royalty' methodology that determines the value of the brand in relation to the royalty rate that would be payable for its use, were it owned by a third party. The royalty rate is applied to future revenue to determine an earnings stream that is attributable to the brand. The brand earnings stream is then discounted back to a net present value. The 'relief from royalty' approach is used for two reasons: it is favoured by tax authorities and the courts because it calculates brand values by reference to documented third-party transactions and it can be done based on publicly available financial information.
Brand ratings
These are calculated using Brand Finance's ßrandßeta analysis which benchmarks the strength, risk and potential of a brand, relative to its competitors, on a scale ranging from AAA to D. It is conceptually similar to a credit rating. The data used to calculate the ratings comes from various sources including Bloomberg annual reports and Brand Finance research.
Brand ratings definitions:
AAA -- Extremely strong
AA -- Very strong
A -- Strong
BBB-B -- Average
CCC-C -- Weak
DDD-D -- Failing
Valuation date: All brand values in the report are for the year ending December 31, 2009.
2010年全球银行品牌500强排行榜
1-100
Currency：USD million
Rank 2010 | Rank 2009 | Brand | Domicile | Brand value 2009 | Market cap 2009* | Brand value/ market cap(%) | Brand rating 2009 | Brand value 2008 | Brand rating 2008 | 11HSBCUK28,472193,79415%AAA+25,364AAA+22Bank of AmericaUS26,047111,75423%AAA+21,017AAA34SantanderSpain25,576128,08720%AAA+10,840AA43Wells FargoUS21,916131,22517%AA14,508AA57CitiUS14,36270,10520%A+9,810A68BNP ParibasFrance14,06067,14421%AA9,360AA-717Goldman SachsUS13,88793,31615%AAA+6,753AAA-810ChaseUS13,40069,90119%AA8,747A+912BradescoBrazil13,29956,58324%AAA-7,698AA1014BarclaysUK13,13456,15523%AA7,583A-116American ExpressUS12,73742,04330%AA9,944AA125ICBCChina12,083225,3685%AA+10,031A+139China Construction BankChina12,076208,1176%AA+9,024AA1411JPMorganUS11,732102,42511%AA-8,072AA-1526SberbankRussia11,72951,10823%AA+4,531AA-1620Société GénéraleFrance11,58044,66226%AA-5,852A-1719BBVASpain10,72769,13416%AA-6,008A+1818Deutsche BankGermany9,86243,27323%AA-6,703AA-1916Bank of ChinaChina9,615149,3956%AA7,053AA2013Credit SuisseSwitzerland8,43050,46817%AA7,668AA+2131UniCreditItaly8,34244,68119%A+3,103BBB2215UBSSwitzerland8,26162,24013%AA-7,568AA-2325Morgan StanleyUS7,90745,93117%A+4,775A+2424Standard CharteredUK7,33251,46614%AAA-4,780AA+2522Banco ItaúBrazil6,91158,58812%AAA-5,593AA+2636Banco do BrasilBrazil6,66243,13515%AA+2,864AA-2723MUFGJapan6,39356,60711%A+5,445A+28naAgricultural Bank of ChinaChina6,032nanaA+nana2941RabobankNetherlands5,627nanaAA+2,624A3021Intesa SanpaoloItaly5,50641,36913%A+5,760A3130TDCanada5,17950,04010%AA+3,257AA-3228RBCCanada5,17071,6977%AA4,370AA3335VisaUS5,03755,1599%AAA-2,875AA+3427DZ BankGermany4,953nanaA4,475A3538Crédit AgricoleFrance4,61721,07622%A+2,743A+3670State Bank of IndiaIndia4,55129,80915%AA+1,448AA3743NordeaSweden4,50943,05710%AA2,528A3839National Australia BankAustralia4,07337,07211%A+2,673A-3933US BankUS3,77745,9848%AA2,933AA-4061CommerzbankGermany3,52111,06632%A+1,738A+4145Commonwealth Bank of AustraliaAustralia3,47559,5736%AA+2,381A+4229SMFGJapan3,46233,85710%A3,428A4360PNCUS3,38323,23615%AA-1,752A+4453WestpacAustralia3,28054,3706%AA+1,936A+4547Bank of CommunicationsChina3,26964,3835%AA2,297AA-4657ErsteAustria3,22913,40524%AA-1,870BBB4758'laCaixa'Spain3,189nanaAA1,778A-4850MasterCardUS3,18628,52111%AA+2,056AA+4951Groupe Banque PopulaireFrance2,998nanaA2,013BBB5044Groupe Caisse d’EpargneFrance2,996nanaA-2,446BBB5137Crédit MutuelFrance2,955nanaA-2,789BBB5256ANZAustralia2,87344,0547%AA1,883AA-5364KBCBelgium2,86415,91218%BBB1,658BB5442Royal Bank of ScotlandUK2,83820,52014%A-2,584BB5571Danske BankDenmark2,83517,01417%A+1,412BB5654Bank of MontrealCanada2,76726,07611%A+1,930A+5734Capital OneUS2,75817,88515%A2,913A+5863Merrill LynchUS2,69418,19315%A+1,682BBB5959NatixisFrance2,61517,51315%AA-1,753AA-6052State StreetUS2,59821,48312%AA-1,953A6140Lloyds TSBUK2,59511,56722%A2,646AA-6246ScotiabankCanada2,57942,6896%A2,321A6332MizuhoJapan2,50828,2059%A+3,065A6449The Bank of New York MellonUS2,47733,3067%A+2,115A+65naINGNetherlands2,4546,86036%A-0066158HVB GroupItaly2,43413,93717%A586BBB6784National Bank of GreeceGreece2,31422,24010%AA-1,244B6855CIBCCanada2,25522,20110%A+1,891A+6974China Merchants BankChina2,21249,8034%AA-1,362A-70110ICICI BankIndia2,16419,80711%AA-939A+7166BB&TUS2,05617,47212%AA1,546A+72naCetelemFrance2,04812,12317%A+nana7393SEBSweden2,03913,21615%AA-1,125A7491BlackstoneUS1,99715,81713%A+1,155A+75131DnB NORNorway1,96416,53712%A+786BBB76114Shanghai Pudong Development BankChina1,96228,4317%AA-918AA-77113Franklin Templeton InvestmentsUS1,90824,7608%AA-922A78101China CITIC BankChina1,86633,9046%A+1,043A-7998St George BankAustralia1,86418,94710%AA-1,069AA-8068UnibancoBrazil1,85925,1097%A+1,520A81116MacquarieAustralia1,85415,89112%AA908A+8278Raiffeisen BankAustria1,8519,72919%A1,303BBB8376VTBRussia1,81823,2228%A1,329A84102NomuraJapan1,76725,1327%A-1,014A+8580HalifaxUK1,7388,71420%BB1,299A-8662SunTrustUS1,7249,53918%A+1,721AA-8790LCL (Credit Lyonnais)France1,7189,83517%A1,161A88134Criteria Caixa CorpSpain1,69216,82710%AA782BBB89100DiscoverUS1,6908,05521%A-1,043B9069DexiaBelgium1,67915,59011%A+1,448A9186IsbankTurkey1,66212,70413%AA-1,208A9267JP Morgan ChaseUS1,607172,3251%AA1,538AA-93naBlack RockUS1,58029,7225%AAnana9481Bank of China(Hong Kong)Hong Kong1,55024,5286%A+1,290A9599Western UnionUS1,54213,06312%AA-1,053AA-96119CLSAFrance1,5237,96219%A891A-9773DBSSingapore1,52021,1147%AA1,362AA9894Hang Seng BankHong Kong1,50727,3826%AA-1,104A9985CICFrance1,5016,56523%A1,226A10096Ameriprise FinancialUS1,4989,20816%A1,082A 101-200
Currency：USD million
Rank 2010 | Rank 2009 | Brand | Domicile | Brand value 2009 | Market cap 2009* | Brand value/ market cap(%) | Brand rating 2009 | Brand value 2008 | Brand rating 2008 | 10179Caixa Geral de Depósitos Portugal1,480nanaA+1,300BB102121CalyonFrance1,4787,96219%A868A-103120SwedbankSweden1,4787,81519%A+873BBB104117PostbankGermany1,4757,53520%A905BB10582Standard BankSouth Africa1,4169,78614%AA+1,282AA106naBNLFrance1,4138,39317%A+nana10772First National BankSouth Africa1,4097,75118%AA+1,369AA10883NatWestUK1,3919,78914%A-1,263A-10995ABSASouth Africa1,39011,66212%AA+1,102AA110105Eurobank EFGGreece1,3888,93016%A997BBB111157BanamexUS1,35613,76010%A+593A11287RegionsUS1,3346,00022%BBB1,191A-113104Banco PopolareItaly1,3305,92622%A998A114109SchwabUS1,30320,5356%AA-951A-115115AkbankTurkey1,24217,5547%AA+910AA116124Yapı KrediTurkey1,2269,76713%AA860A+117172Industrial BankChina1,22127,6374%A-471BB118naMorgan Stanley Smith BarneyUS1,2069,76212%A-nana119127CMBCChina1,20421,8016%A+829A-120139Grupo Banco PopularSpain1,18712,6219%AA-723A-12197Bank of ScotlandUK1,1837,17616%BB1,075BBB122naSeng Heng BankChina1,17530,1504%Anana123137GarantiTurkey1,16417,2737%AA+745A+12488Scottish WidowsUK1,1515,07323%A1,189AA-125122MaybankMalaysia1,13514,2348%A+863AA-126145Alpha BankGreece1,1328,03114%A656BB127142Svenska HandelsbankenSweden1,10517,2306%A684A-128103Caja MadridSpain1,102nanaA+1,012BBB129149PKO Bank PolskiPoland1,06212,3619%AA-638BBB130126Suncorp MetwayAustralia1,0308,17913%A840BBB131136Northern TrustUS99912,5128%AA-756AA-132107KeycorpUS9845,18319%A982A+133125NedbankSouth Africa9837,91812%AA-845A+13475Resona BankJapan98213,3587%A+1,338A13548Shinhan BankSouth Korea980nanaA+2,226A-136164Bank Pekao SAPoland97815,0057%A+525BBB137155SNS REAALNetherlands9742,12446%A600BBB138173InvestecSouth Africa9725,50518%AA-468A-139129UBI BancaItaly9589,60110%A-798BB140112Fifth Third BankUS9527,24113%A923A141153HDFC BankIndia95115,2136%AA-611A-142naEmirates NDBUAE9436,73414%AA-nana143naBancWestFrance9405,59517%A+nana144146CITIC SecuritiesChina93126,3884%AA-650A+145106AIBIreland9302,74234%BBB985BBB146138United Overseas BankSingapore92918,9585%AA-724A+147160NYSE EuronextUS9237,20713%AA549A148183Bank of CyprusCyprus9225,01518%A+426BBB149165Al Rajhi BankSaudi Arabia92230,8993%AA507AA150184Banco Popolare Emilia RomagnaItaly8903,64424%A419BB151130Cheltenham & GloucesterUK8803,65324%A+792A+152169CIMBMalaysia87213,4716%A+483A153108Monte dei Paschi di SienaItaly85213,3996%BBB956B154140Banco Comercial Português Portugal8506,77513%A694A-155197Raymond JamesUS8382,99928%AA-374BB156199National Bank of Abu DhabiUAE8358,22810%AA364A157167LeumiIsrael8306,10614%A+486A+158179Bank HapoalimIsrael8155,08216%A440BBB159150CMEUS80720,9954%AA624A+160naRussian Standard BankRussia793nanaA+nana161200NORD/LBGermany789nanaA360A-162156BanestoSpain7809,0409%A+599A163159OCBC BankSingapore77017,4684%AA-571A164178OTP Bank Hungary7628,1979%A441BBB165135Kuwait Finance HouseKuwait74810,1727%A+763A166163Banco SabadellSpain7448,3879%AA-531A+167148National Bank of CanadaCanada7418,5569%A643BBB168118MLCAustralia73415,2995%A904A-169223BESPortugal7278,7758%A+288B170174M&T BankUS7187,9319%A+465A-171132InvescoUS7148,8588%AA-784A-172168Piraeus BankGreece7145,94712%A485B173226HalkbankTurkey7147,9419%AA-278BBB174192Punjab National BankIndia7135,61113%A+384A-175naTaunus CorpGermany7092,71926%A+nana176154CitizensUK7064,89514%A606A-177204NBKKuwait68512,9105%AA344A+178218TD AmeritradeUS67411,3046%AA-301A-179189Public BankMalaysia67311,1156%AA-398A-180naBRDRomania6672,97822%A+00181143Julius BaerSwitzerland6598,2848%AA-665A+182217Bank MoskvyRussia6533,72218%A306BBB183181MediobancaItaly64511,3706%A+428A-184naClariden LeuSwitzerland64411,6846%Anana185238EurohypoGermany6411,95333%A258A-186213Banca Popolare di MilanoItaly6413,28220%A-321B187171Shenzhen Development BankChina64010,0036%A-476BBB188naIGM FinancialCanada6329,8816%AA-nana189170BanorteMexico6316,7079%A481A190177Wüstenrot & WürttembergischeGermany6292,11130%BBB458BB191261CredicorpPeru6246,8619%A+226BBB192182Industrial Bank of KoreaSouth Korea6246,8569%A428B193161Bank of IrelandIreland6053,07220%A-542BB194254Ulster BankUK6041,88332%A+239A-195228Bank of IndiaIndia6024,64413%A+273BBB196260Bank of BarodaIndia6013,76516%A229A197naKB BankFrance5972,68622%Anana198216Colonial First StateAustralia59111,6055%AA-307A-199176Sumitomo TrustJapan5909,1276%A+459A-200221VakifBankTurkey5846,5209%AA-294BBB 201-300
Currency：USD million
Rank 2010 | Rank 2009 | Brand | Domicile | Brand value 2009 | Market cap 2009* | Brand value/ market cap(%) | Brand rating 2009 | Brand value 2008 | Brand rating 2008 | 201298BanColumbiaColumbia5787,9767%A+175BB202274Banco de ChileChile5746,6869%A+196A203202Hua Xia BankChina5728,2647%A357BBB204123ORIXJapan5687,2288%A862A205151Credit SaisonJapan5662,12527%A623A-206naFirstplusUK5652,22025%Anana207141DaiwaJapan5609,0716%A686A+208198National Bank of New ZealandAustralia55310,3345%A+374A209naT Rowe PriceUS54613,4184%A+nana210259QNBQatar54513,1654%AA231A211215Komercní bankaCzech Republic5307,8267%A310AA-212naEggUS5303,23516%A-nana213251Canara BankIndia5252,96718%A243BBB214naZKBSwitzerland525nanaAnana215242Israel Discount BankIsrael5201,97526%A254BBB21689Dresdner BankGermany518nanaA1,172A217271First Gulf BankUAE5177,3197%AA202A-218249DeutscheBörseGermany51217,2653%A+244A-219111KEBSouth Korea5097,8077%A933BBB220144Shinsei BankJapan5082,60420%A+661BBB221186Legg MasonUS4914,96610%A+412BBB222196Bank of BeijingChina48216,4323%A+375A-223230ATEbankGreece4802,46419%A268BB224220Anglo Irish BankIreland477nanaBBB295BBB225222SambaSaudi Arabia47513,3804%A289A-226267MandiriIndonesia47310,1115%A210B227naÖsterreichische VolksbankenAustria4653,77012%A-00228191Marfin Popular BankCyprus4623,77112%A387BBB229224Riyad bankSaudi Arabia46111,7204%A+286A230270BRIIndonesia4559,5725%AA-204A-231naBIISItaly4533,81912%Anana232232Nossa CaixaBrazil4403,65312%A265A-233275BankinterSpain4395,1689%A+195B234188ComericaUS4324,40310%A403A235460E*Trade Financial CorpUS4312,86915%A+91BB236207HelabaGermany430nanaA334BBB237naMDM BankRussia429nanaAnana238naUnicajaSpain429nanaA+nana239269Axix BankIndia4288,1595%A+205BBB240246Bangkok BankThailand4256,5956%A+249A-241133DekaBankGermany423nanaA783A-242252SCBThailand4138,3715%A+243A-243233Sallie MaeUS4134,9248%A+263A-244162Samsung CardSouth Korea4125,2748%A538BBB245244KasikornThailand4065,9247%A+252A-246243SABBSaudi Arabia40010,5504%A+252A247212Nasdaq OMXUS3983,79110%AA+324A248264ADCBUAE3942,75014%A+219A249185Caixa CatalunyaSpain394nanaA-419B250naShinhan FinancialSouth Korea39319,2092%AA-00251210Banca CarigeItaly3905,3777%A-327B252211Zions BancorporationUS3891,93520%A325A-253305BPI Portugal3883,09513%A170B254342BCAIndonesia38312,1533%AA-141A-255250Hudson City Savings BankUS3837,0205%AA243A256naBBKSpain381nanaAnana257301ICAPUK3814,5478%A173BB258337Arab BankJordan37910,3824%A+145A-259naNykreditDenmark377nanaAnana260naCaixanovaSpain373nanaAnana261naEurizonVitaItaly3733,14612%Anana262214Chiba BankJapan3725,6597%A+314BBB263340Pohjola BankFinland3713,59010%AA-143BBB264237FFGJapan3693,18512%A258BB265263Caixa GaliciaSpain364nanaA220BBB266241IberCajaSpain364nanaA255BBB267naLLBLiechtenstein3622,08417%AA-nana268208AEON Credit ServiceJapan3591,55623%A-330BBB269255ANBSaudi Arabia3568,2334%A+238A-270257First HorizonUS3542,69213%A234BB271naLazardBermuda3484,7537%A+00272278SchrodersUK3485,2237%AA190A273naSparkasseKölnBonnGermany347nanaAnana274351Union Bank of IndiaIndia3402,75812%A+137BB275272ESFGLuxembourg3391,77619%A-197BB276281Bank Zachodni WBKPoland3384,2068%A188A-277284Banque Saudi FransiSaudi Arabia3348,7554%A+187A-278287Bank of AyudhyaThailand3323,45210%A+185BBB279195MashreqUAE3303,9688%A+376A-280325TEBTurkey3301,64820%AA-155A281247Hokuhoku Financial GroupJapan3282,95711%A247BB282naEcobankNigeria3261,07730%Anana283203Sovereign BankSpain3242,11915%AA357BBB284353Ahli United Bank Bahrain3232,90311%AA135BBB285451United Bank for AfricaNigeria3221,74518%A93BBB286354RHBMalaysia3223,33910%A-135B287280KotakIndia3215,6326%A188A-288338Waddell & ReedUS3212,60012%AA-144A-289322BRE BankPoland3202,86611%A-158B290209BEAHong Kong3206,7015%A+327A-291229Global PaymentsUS3184,0188%A-269BB292279Banca Popolare di VicenzaItaly317nanaA-189B293240Dubai Islamic BankUAE3153,08310%AA-256A-294283CredemItaly3132,16814%A-187B295311Krung Thai BankThailand3113,04310%A167BBB296435Haitong SecuritiesChina31117,1432%A+98BBB297364GetinPoland3072,10115%A-130BB298naHypo Real EstateGermany3071,41622%A-nana299341Jyske BankDenmark3062,13114%A+142BBB300245M&IUS3042,81211%BBB250BB 301-400
Currency：USD million
Rank 2010 | Rank 2009 | Brand | Domicile | Brand value 2009 | Market cap 2009* | Brand value/ market cap(%) | Brand rating 2009 | Brand value 2008 | Brand rating 2008 | 301376Stifel Financial CorpUS3031,59819%A125BB302289Credito ValtellineseItaly3021,93516%A182BBB303304Citi HandlowyPoland3002,89610%A-172BBB304268Interactive BrokersUS2996,5045%A207BB305418IDBI Bank LimitedIndia2991,87616%A+103A-306399Provident FinancialUK2992,07514%A+113BBB307225Bank of YokohamaJapan2986,8814%AA-281BBB308357ING BankPoland2983,05010%A133BB309naCajamurciaSpain296nanaAnana310312FinansbankTurkey2967,3724%A+166A311307Banco EstadoBrazil2842,83110%A169BBB312193Huntington BancsharesUS2832,85710%BBB379BBB313294ASB BankAustralia2815,4165%AA-177BBB314227Shizuoka BankJapan2786,9724%A+275BBB315308Ca Ile de FranceFrance2772,48211%A+169A-316335Mizrahi TefahotIsrael2771,88715%A147A317318MercantilVenezuela27491730%A+161A-318285TCFUS2711,61717%AA-186A-319236ProminaAustralia2702,58310%A-260BBB320471Attijariwafa BankMorocco2696,5384%A86B321333Eaton VanceUS2673,4848%A+149BBB322266African BankSouth Africa2663,1179%A214A323253EFG InternationalSwitzerland2612,42411%A242A324344AmBankMalaysia2604,1656%A140B325324BCIChile2553,0368%A157A326naDepfa BankGermany2551,10623%A-nana327332JanusUS2522,55210%AA149A-328321DeutscheApotheker-undÄrztebankGermany249nanaA158BB329302NYCBUS2473,8156%A173A-330382Zagrebacka bankaCroatia2453,4577%A+121BB331292FederatedUS2412,8279%A180BB332476Qatar Islamic BankQatar2414,7535%A+84A-333303AWDGermany2401,80213%A-172BB334371Indian Overseas BankIndia2361,37117%A127B335389Banque Privée Edmond de Rothschild S.A.Switzerland2352,33910%A-118BBB336297BCVSwitzerland2343,3237%A+176A-337naNomos-BankRussia234nanaA+nana338343FIBAIsrael2311,51215%A-141BBB339360SydbankDenmark2301,92312%A132BBB340396Van LanschotNetherlands2282,08311%A-114BB341315BOK FinancialUS2273,0637%A+164BBB342naBank BPHPoland22671232%A00343288VontobelSwitzerland2252,06911%A+184A+344naKnightUS2241,64314%AA-00345naAllahabad BankIndia2241,16419%Anana346440Guoco GroupHong Kong2233,7626%A96BBB347naADIBUAE2221,70113%Anana348309SarasinSwitzerland2212,4639%A168A-349455Banco do Nordeste do BrasilBrazil2201,90912%A-92BBB350383Bank DanamonIndonesia2204,1565%A-121BB351naMF GlobalBermuda21890024%A-nana352365Joyo BankJapan2173,5306%A+129BBB353407AMGUS2172,7038%AA-108BBB354409TT Hellenic PostbankGreece2172,08010%A107A-355454Indian BankIndia2151,46015%A92BB356316People’s United BankUS2155,6824%AA-163A357299Associated BankUS2151,55314%A+174BBB358352JefferiesUS2154,6235%A+135A-359428Tullett PrebonUK2151,36816%A-100B360339Marfin Egnatia BankGreece2141,22118%A144BB361319Frost BankUS2122,8667%AA-160A362345SynovusUS2121,18718%A+140A363497Vozrozhdenie BankRussia21283125%A-77BB364314Commerce BankUS2063,0927%A164A365481The Hachijuni BankJapan2063,1327%A83BBB366256Close BrothersUK2061,68112%A+236A-367398Bank MillenniumPoland2051,49314%A-113BB368487KazkommertsbankKazakhstan2053,0057%A+81BB369348BankMuscat Oman2022,5668%A+138BBB370265MizuhoJapan2024,8724%A+218BBB371406Banesco Banco UniversalVenezuela20159134%A-109BBB372naPBZCroatia2002,4608%A00373naCentral FinanceJapan199nanaA00374219Emporiki BankGreece1982,1399%BBB296BBB375368Bank of KyotoJapan1983,2936%A+128BBB376457BGC PartnersUS1951,14417%A91B377naRMBSouth Africa1942,6687%A-nana378446Bank of the Philippine IslandsPhilippines1933,3056%AA-94BB379205AcomJapan1922,0629%A-337A-380421DenizBankTurkey1923,6395%A102A381naCouttsUK19256534%AA-nana382320Gunma BankJapan1922,5028%A159BB383390Hong Leong BankMalaysia1913,6145%A+117BBB384400Halyk Savings Bank KazakhstanKazakhstan1912,2908%A+113B385naFindomestic BancaItaly190nanaA+nana386239Banco PopularPuerto Rico1901,51613%A-257AA-387naHong Leong GroupMalaysia1901,96710%Anana388naBurgan BankKuwait1861,44013%A+nana389493Banif SGPS Portugal18594920%A-78B390300Basler KantonalbankSwitzerland1833,6185%A174AA391328First Citizens BankUS1821,57612%A+153A392485Commercial Bank InternationalEgypt1822,9976%AA81B393naCorporation BankIndia1801,34013%Anana394naCIMB NiagaIndonesia1791,75710%Anana395403CommercialbankQatar1774,4304%A110A-396naFriesland BankNetherlands177nanaA-nana397480Banco De Oro UnibankPhilippines1761,73710%A+83BB398naBM&FbovespaBrazil17613,6851%A+nana399413Compagnie Financière TraditionSwitzerland17481621%BB104BB400naNABSwitzerland1731,55311%Anana 401-500
Currency：USD million
Rank 2010 | Rank 2009 | Brand | Domicile | Brand value 2009 | Market cap 2009* | Brand value/ market cap(%) | Brand rating 2009 | Brand value 2008 | Brand rating 2008 | 401458Kredyt BankPoland1731,21114%A-91BBB402290Banco PastorSpain1721,9479%A-182B403naFirst NiagraUS1712,4027%Anana404363GFIUS17074523%BBB130BBB405468Ural-Siberian BankRussia1691,53711%BB86CCC406naDoha BankQatar1692,4247%A00407naBMCE BankMorocco1685,0613%Anana408naRural Electrification CorpIndia1653,5655%Anana409393Bank Of NingboChina1644,7993%A+115A-410443Webster BankUS16184419%A96BB411naVúB BankaSlovakia1611,15314%A00412naBBVA Banko ContinentalPeru1615,0533%A-nana413258HSH NordbankGermany160nanaA232BBB414naBlom BankLebanon1601,7639%AA-nana415401Sapporo Hokuyo HoldingsJapan1601,31412%A112BBB416410St Galler Kantonalbank Reg.Switzerland1602,5836%A106A417377City National BankUS1592,0468%A+123A-418427ABC Bahrain1591,38012%A+101A-419naRedecardBrazil15910,1942%A+nana420naAberdeenUK1592,2277%Anana421429Banco Di Sardegna RspItaly15878820%A-100BB422naBank AudiLebanon1582,5686%Anana423445The Hiroshima BankJapan1572,3647%A-95B424naBank AsyaTurkey1571,9388%A+nana425152LBBWGermany155nanaA616A-426378Commercial Bank of KuwaitKuwait1544,4094%A123A427358AmeriCreditUS1542,3507%A+133BB428317First Bank of NigeriaNigeria1532,7396%A162BBB429441Taiwan,China Cooperative BankTaiwan,China1533,4554%A+96B430374Nishi-Nippon City BankJapan1511,9018%A125BB431367YMFGJapan1512,5236%A+129BB432naAareal BankGermany15095216%Anana433naNanjing City Commercial BankChina1494,8093%A+nana434380Banca Popolare di SondrioItaly1483,0105%A-121BBB435350WestLBGermany147nanaA137A436291Clydesdale BankAustralia1472,3546%A182A-437naSaudi Hollandi BankSaudi Arabia1472,9995%A00438439Credito BergamascoItaly1462,3536%A96BBB439385BancorpSouthUS1462,0017%A+119A-440201Chuo MitsuiJapan1456,6312%A+360A-441430CI Financial CorpCanada1445,4453%A100BB442naUnionBanCal CorpJapan1441,14913%AA-nana443349Union National BankUAE1442,1967%A+138A444naMitsubishi UFJ Lease & FinanceJapan1432,7525%A-nana445296Yorkshire BankAustralia1412,3546%A-176A-446462The Iyo BankJapan1413,0415%BBB90BB447467Oriental Bank Of CommerceIndia1391,30511%A-86BB448459Bank ZenitRussia139nanaA91BBB449naAshmoreUK1393,3294%A+nana450466ITGUS1391,06213%AA-87A-451naHellenic BankCyprus13864721%Anana452417MLPGermany1381,20611%A-103BBB453486Syndicate BankIndia1381,00614%A81B454388Banco de ValenciaSpain1384,2113%A-118A-455naSpareBank 1 SR-BankNorway13679317%A00456437NelnetUS13672719%AA-97BBB457384Bank of HawaiiUS1352,1526%A+120A+458419Commercial Bank of DubaiUAE1351,8987%A+103A459naTatra BankaSlovakia13589515%A-nana460naEON BankMalaysia1341,16611%A-00461naAndhra BankIndia1341,16112%Anana462329Suruga BankJapan1322,3126%A+152BBB463483Henderson GroupUK1321,8337%A82BBB464naCR VenetoItaly1321,11212%Anana465naRakbankUAE1321,17911%A+nana466432The Shiga BankJapan1311,6268%A+99BB467490ABG Bahrain1301,04213%A+81A-468392Laurentian BankCanada13087615%A-115A-469474OMC CardJapan13096113%BB85B470naBanca TransilvaniaRomania12965720%Anana471naCentral Bank if IndiaIndia1271,11511%A-nana472488SAIBSaudi Arabia1272,4485%BBB81A473444MetrobankPhilippines1271,5718%A95A-474395Astoria Financial CorpUS1261,00213%A+114BBB475naBTA BankKazakhstan12554723%BBBnana476190Och-ZiffUS1244,3123%A392BBB477405The 77 BankJapan1232,1766%A+109BB478469Valley National BancorpUS1231,9536%A+86A-479411Chang Hwa Commercial BankTaiwan,China1232,8884%A+105BBB480375Orient CorpJapan12349825%A125BBB481naBKMEKuwait1221,6917%A00482naSFCGJapan121nanaAnana483naHitachi CapitalJapan1211,5148%Anana484naDollar Financial CorpUS12147425%A-nana485naUmpqua BankUS12083614%AAnana486306Bendigo and Adelaide BankAustralia1203,1204%A+170A-487194PromiseJapan12086214%A-376BB488naBanco Galicia Argentina11950124%AA-nana489416Wing Hang BankHong Kong,China1182,9584%A103BBB490naBicBancoBrazil1181,7007%Anana491naViel & CieFrance11736332%A-nana492499Banco de AndaluciaSpain117nanaA-77BBB493475Trustmark National BankUS1161,08111%A+84A-494456The Daishi BankJapan1161,3149%A+92BB495425DundeeWealthCanada1161,7157%A-101A-496464CA AquitaineFrance1162,4335%A88A-497424The Chugoku BankJapan1153,0424%A101BBB498495OberbankAustria1151,6957%A78A-499naBanca ItaleseItaly11549923%A-00500naABKKuwait1142,0596%A00参考来源
